Digital Marketing Trends for 2018 that You Don’t Want to Miss
As technology simplifies things around us, researchers and a recent study reveal that technology is going to be the most significant factor in the coming years. With its extraordinary boom, it has shown fantabulous and exuberant use, from simple to complex work. Here is therefore the digital marketing trends for 2018 that you don’t want to miss.
One such aspect of technology is the internet that has given birth and nourished many businesses. One of the important revolutions of the internet that has really helped these businesses grow has been digital marketing.
What is digital marketing?
A business without its website is waste in this techy world as most of the day today work is based on technology knowingly or unknowingly. It is not a miracle to get astonished by the way that we are pulled towards our mobile phones for everything in our day to day life. This scenario has developed the concept of digital marketing, where people leveraged the benefits of consumers being online.
So, if we have to describe the term digital marketing, it simply implies to the process of marketing products and services using the digital technologies including mobiles, digital display, digital advertising, etc.
This is not only feasible, but very reliable in terms of quick gain without much of investments.
Top Most Trends in Digital Marketing in 2018
But, the world of digital marketing keeps on adding new technicalities and it is easily shaken by the new arrival of tools. Therefore, if you say that the trends remain same, then it would not be right.
For an instance, the arrival of 2018 has brought many trends in digital marketing whereas. These trends are essential to be understood if you want to succeed in digital marketing in the year 2018.
Increased Usage of Chatbots:
Advancements in AI enhance the conversational pattern greatly. In 2018 it will be noted that the chatbots will become more common where it will be useful to both customers as well as the business. The rise of many social media applications makes the customers to engage with many brands; they prove to be the best platform for messaging. So, incorporating a chatbot will certainly help in the best way of reaching the customers through social media applications which are very much closely available to the customers.
Augmentation of reality is one of the exceptional factors of digital marketing trends in 2018. This will give an opportunity for the customers to check the availability of space in one’s home for furniture before buying. This could by means of virtual assistance. The concept of virtual assistance for reality augmentation already start and been follow by IKEA. Its a widely operating company in UAE.
Absolute Dominance by Videos:
For anything and everything, people like to watch videos. Video sharing is getting increasingly popular with social media Like Facebook, Twitter, WhatsApp, and YouTube. From cooking videos to entertainment videos, people love watching everything. This is even getting increasingly high with booming technology and with high-speed internet usage. In 2018, mostly all the contents of the websites will be dominated by videos as people love to watch videos rather than reading. It also proves that good videos catchier than good content written.
Importance of Quality more than Quantity:
Wide emphasis on the quality of the content is very significant than its quantity. People do not like to engage themselves more in analyzing and researching. They feel more comfortable in getting to know the experience of others with regards to using a particular product or a brand if it is put in short and sweet sentences precisely. To engage audiences with the brand and website, one should create quality contents other than vague contents.
Also Read- Books Everyone Should Read in Their 30s
Most of the brands depend mostly on influencer marketer. Due to the increased popularity of influencer marketers, brands come into the eyes of consumers and receive genuine leads and sales for their business. This is the reason why it is growing and occupying the highest percentage of marketing a brand. It is even that in 2018, it will take over most of the marketing strategies. The old form of word of mouth marketing remodel as influencer marketers with a certain percentage of pay to the influencer marketers.
Due to the rise of many brands, the brand owners started high level of personalization. They love to customize their products to the likings of the customers in all the funnel of sales. When sales have so many steps to convert the leads into prospects, each stage gets tougher and tougher reaching the terminal of prospect where only ‘customization’ seems the ultimate key. This is one of the emerging trends in digital marketing and this is making a possible means of direct interface with customers.
Advertising with Native Style:
Native style of advertising is becoming more popular. Native language videos and other promotional tools also in a native style to attract a number of customers. In 2018, this kind of native style advertising will grow in a large scale and occupy the marketing industry widely. As per the research, this marketing strategy has proved to be the best of all with its maximum reach.
One of the different types of content marketing is voice marketing. This type of marketing is becoming increasingly attractive with many proven techniques. As voice search alters lots of contents, it is highly appreciative. Voice marketing, in fact, expresses the mood and tone of the marketer which is highly attractive with a good voice and good content for the speech recording.
Integration of Digital and Real Experience:
In 2018, the digital experience and the real experience will become integrated and will be more or less the same. People already starts experiencing the integration mostly in the sports events being conduct. Its watch online in this high- tech busy world than the real audiences in the pavilion.
So, come along with the technology and experience it in the newest form. Also, if you are a digital marketing expert, start experimenting with these above-mentioned trends.
Recommended Read- Things Most Productive People Do Every Day
Ankur Aggarwal is a Digital Marketer, Entrepreneur, Traveler, Blogger, Foodie. Have been blogging since 2010. In 2016 he scored 99.2 percentile in XAT Exam for MBA, left that to pursue his Online business dreams. He has multiple websites but ankuraggarwal.in is his new venture its purpose is to pass on 100% accurate and genuine information on becoming a digital marketer in India for free. Write to him at email@example.com